It was all about summer, surf and sandals as REEF Philippines, a well-known global active lifestyle brand, showed how a perfect summer should be last Thursday, 14 April 2016 in Uptown Mall, BGC.
(The DJ of the event – Divine Smith)
Host and brand ambassador, Paolo Soler, welcomed everyone to a night of fun and relaxation in a La Jolla inspired California summer party.
With beer in hand and perfect beach beats, guests were given an exclusive pass to see REEF’s new collections that showcased the brand’s popular image of functionality and style that caters to all adventurers, travelers and urban dwellers. Part of the new collection was the latest Reef Rovers – Reef Rovers TX and Reef Rovers XT that is perfect for outdoor activities like trekking and hiking.
( Reef Rover XT with sawtooth outsole for more traction )
Guests were able to try the footwear designed using Reef Swellular™ Technology that is made up of three distinct layers. The first layer is a super-soft, contoured Swellular foam deck for comfort, then a medium-density Swellular midsole for support and finally, Reef’s signature Swellular high-density rubber outsole to give the ultimate comfort, support and traction. “REEF has always been committed to integrate technology in our products because we want to give the best brand experience not only to the people who have an active lifestyle but also to our general market. The new collection of REEF comes in new colors and designs that we’re sure would suit everyone’s style and taste!” says Marnelli Gaerlan, Digital Marketing Head of REEF Philippines.
Reef proved that style can also be functional during a beer drinking contest that made use of Reef Fannings – sandals with a bottle opener in the outsole. A party at the beach can never be so easy and fashionable.
The excitement never stopped as winners of the #ReefPerfectSummer Video contest were announced and the winners received the following prizes: 1st place – 10k worth of reef items + 10k cash prize; 2nd place – 5k worth of reef items + 5k cash prize; and 3rd place – 3k worth of reef items + 3k cash prize. The Perfect Summer video contest began in February in Instagram inviting people to share their perfect summers and promoting a sense of adventure to everyone.
It was a total laid-back beach atmosphere as everyone had been treated to take a look at the documentary produced by REEF, Surf 7107 – La Union. The documentary followed Filipino surfers in the surfing hotspot La Union to witness how a small town received positive impact from the popularity of surfing in the area. La Union was also the site of the country’s first surf schools and with their opening had helped a lot of people through job opportunities and related businesses.
REEF Rovers recently won the 2015 SIMA (Surf Industry Manufacturers Association) image awards for the Best Footwear product of the year. Reef Stores are currently located in Eastwood, Uptown Mall BGC and Solenad; while Reef apparels can be found in GForce stores and selected Royal Sporting House, Olympic Village, Olympic World, Rustan’s, Landmark Trinoma and Reef The Outlets Pueblo Verde Cebu. Reef would be made available to a wider area as new stores are planned to open this year.