News & Updates

  • Reef Free the Sea Movement: La Union

    12 October 2016

    Last September 24 to 25, our weekend warriors had a getaway like no other in one of the country’s hottest surfing destination spots—La Union. Reef, a surf and lifestyle brand known worldwide, and WWF Philippines brought out multitudes in support of their “Free the Sea” movement.

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  • Oakley and The Junior Golf League continue to build a competitive Golf future for the Philippines

    4 July 2016
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    Back for its 4th year, Oakley Golf Cup makes another step forward for the golf scene of the country. Gathered at the Sherwood Hills Golf Club, about a hundred participants composed of CEOs, seasoned players, enthusiasts and aspiring athletes swung their golf clubs to support the annual fundraising tournament for the benefit of The Junior Golf League.

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    As a renowned leader in eyewear and sport-specific gear, Oakley continuously thrives to empower sportsmen of different fields to enhance their performance by presenting innovative gear and creating opportunities that allow active individuals to improve their skillset through friendly competitions such as Oakley Golf Cup. “Four years ago, we have decided to come up with an annual fundraising tournament to support the golfing community here in the Philippines and to help shape-up the Filipino talent in competing to both national and international levels.” Says Carlo Dionisio, Marketing Manager of Oakley Philippines.

    The competition was fun but tough, players did not fall short to give a highly-competitive character in a 13-hole game format. The skills of the players were tested – even the seasoned players were pushed to bring out their best in order to win. Playing golf is never easy. There are a lot of factors that could affect the performance of a player but Oakley innovates products that help the players win, such as the revolutionary eyewear Prizm Golf Radarlock Path sunglasses.

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    Prizm fine-tunes vision became a huge leverage for players that needed protection from the external factors of the game such as sun, wind and impact. The Prizm is built with High Definition Optics designed to withstand high-impacts and provide a better vision on the field.

    Prizm surely made its place in the world-class quality category among Oakley’s other lines. It has Ultra-precise color tuning for any environment. It also fine-tunes individual wavelengths of color and sharpens visual acuity to reveal nuances that would be missed by the naked eye.

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    As the scores were tabulated, the best of the best were announced during the awarding ceremony. Gabie Rosca and Ira Alido came out on top in the Junior Golf Division (girls and boys) with 71 and 69 strokes respectively. The Pro Division was dominated by Ronald Pactolerin with 79 strokes while Alex Montemayor clinched victory in the Ladies Division with 74 strokes.

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    Rosca and Alido will also represent the Philippines in the upcoming IMG Academy Junior Golf Championships in San Diego, California.


    It was a neck and neck battle among the division players and only four names made the cut. Ray Sangil was named Division A champion, Gio Dela Paz for Division B, Weng Traspe for Division C and Johnny Lu for Division D.



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  • REEF Philippines Takes The Drop In The City to bring #PerfectSummer

    20 April 2016
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    It was all about summer, surf and sandals as REEF Philippines, a well-known global active lifestyle brand, showed how a perfect summer should be last Thursday, 14 April 2016 in Uptown Mall, BGC.

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  • Xterra Off-Road Triathlon 2016

    11 February 2016


    ALBAY February 7, 2016 – Bradley Weiss successfully defended his Top Male PRO crown while Lizzie Orchard lands on the Top Female PRO spot in this fiercely contested XTERRA Albay 2016 Philippine Championship race.


    Aside from this back-to-back title, it is also the 3rd XTERRA Championship title in 3 weeks for Weiss of South Africa. Aussies Ben Allen and Brodie Garner takes the 2nd and 3rd spot respectively.

    Meanwhile, Kiwi Lizzie Charlton, who competed in this race for the first time this year, makes a surprising win over Jacqui Slack of Great Britain who was last year’s Top 2. Mieko Carey completes the line-up winning third place.





    Jacqui Slack of Great Britain wearing Radar EV Path



    Check back for more updates while the rest of the XTERRA Albay 2016 race unfolds.

    Links of results: Click Here



    Article from Xterra’s official website.


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  • Reef Perfect Summer

    11 February 2016
    Reef Philippines Friday

    Get a chance to win 10k worth of Reef items PLUS 10k cash prize!

    We challenge everyone to show us your PERFECT SUMMER in a 15 second or less Instagram video!

    Perfect Summer

    1. Share with us your perfect summer in a 15 second Instagram video.
    2. Use the Hashtag #ReefPhPerfectSummer and#justpassingthrough
    3. Please make sure your profile is in public mode so we can see it and that you are following @Reef_PH
    4. Minimum of 100 likes per video to qualify!

    The winning videos will be based on: 50% on the number likes and 50% by the Reef Team
    1st Prize: 10,000php cash prize + 10,000php worth of Reef Items
    2nd Prize: 5,000php cash prize + 5,000php worth of Reef Items
    3rd Prize: 3,000php cash prize + 3,000php worth of Reef Items

    Announcement of winners will be held in Uptown BGC in our Perfect Summer Event. Everyone who will qualify will be invited!

    Promo starts February 5, 2016

    Good luck and start shooting!

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  • Clearance Sale on Oakley, Reef and Sunglass Haven

    10 December 2015


    We’re having our annual Clearance Sale this weekend! Gear up as we are giving up to 70% off on our eyewear, apparels and accessories. Check out Oakley, Reef and Sunglass Haven items at their lowest prices!

    Cross off your Christmas shopping list in one location.

    When: December 10 -12, 10am-5:30pm

    Location: 8062 JASRA Building, Estrella St., Corner St. Paul Rd, San Antonio Village, Makati City

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    location map

    location map

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  • Oakley Philippines VIP Event 2015

    10 December 2015

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    Oakley Philippines hosted the very first Collectors Event in Asia! It was Oakley heaven last November 26 at the OAKLEY VIP Event and the Official ribbon cutting ceremony of the newly re-launched Oakley Store at Bonifacio Global City. The event showcased the amazing collections of our dear friends Mel De Castro, Julius Burdeos, Edward Ganto, Von Luiz, Robert Comendador and Jerson Eric Suarez. All six collectors displayed their very best. Everyone was very competitive but at the same time supportive of each other. But in the end the people have spoken through their votes and Mel De Castro emerged as the winner and bagged both awards for Best Collection and Best Display winning the coveted Limited Edition Oakley Trophy from Oakley HQ, a Framed Limited Edition Print and a Jim Jannard signed Oakley Book. Edward Ganto and Julius Burdeos came in at a very close second for Best Collection and Best Display winning Framed Limited Edition Prints. All 6 Collectors showed their best and my opinion are all winners! It was also nice to meet the other enthusiasts there. Congratulations to everyone!


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    For more photos, click here!
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  • 3rd Oakley Golf Cup: Sherwood Hills Golf Club

    7 October 2015

    Oakley Philippines Golf Tournament


    MANILA, Philippines – Over 100 participants — composed of CEOs, celebrities, seasoned players, aspiring athletes, as well as golf enthusiasts from across the country — gathered at the Sherwood Hills Golf Club for the highly-anticipated 3rd Oakley Golf Cup, the annual fundraising tournament hosted by Oakley for the benefit of The Junior Golfers League (TJGL).

    Since 1975, Oakley, the renowned leader in eyewear and sport-specific gear, has continuously encouraged and supported aspiring sportsmen to nurture their athletic abilities by providing them not only with innovative gear to enhance their performance, but also by offering opportunities that allow active individuals to hone their skills through friendly competitions such as the Oakley Golf Cup.

    For the third year in a row, through the golf tournament, Oakley hopes to build a thriving competitive golf future for the country by developing the potential of young, talented golfers such as the TJGL, the grassroots development league of the Junior Golf Foundation of the Philippines.

    Oakley Philippines Junior Golf

    After teeing off at 8 a.m., groups — composed of three guest players and one junior golfer from the TJGL — made their way around the challenging 18-hole course, whose definitive slopes were designed to test the skills of golfers of all levels.

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    The morning games were made more fun with surprising challenges that tested the skill, focus, and coordination of the players. These included fire and bubble diversions, as well as one challenge that required golfers to hit bob heads — which sported the sleek Oakley sports eyewear — before proceeding to the next hole. Despite the mini-tests, the seasoned players showed how a win is no stroke of luck as they served up an entertaining game before the excited spectators.

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    At the tournament, Oakley also showed how the players could take their game to the next level by letting them experience firsthand its revolutionary eyewear collections and products such as the Prizm Golf Radarlock Path sunglasses, an essential gear for any competition.

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    Aside from providing players protection against sun, wind, and impact, the Prizm fine-tunes vision by emphasizing colors where the eye is most sensitive to detail. This translates to better vision on the field and a unique, competitive advantage for players.

    Helping players push the limits further, Prizm’s lenses are optimized with unrivaled clarity and impact resistance, thanks to High Definition Optics, and are engineered to meet the uncompromising demands of world-class athletes. Prizm changes the game with a new definition of performance.

    Like Oakley’s other lines, the Prizm not only works on the sloping contours of the golf course, it also works great under any environment. Athletes will reap the same enhanced performance in whatever sport or game.

    After the friendly game on the green, scores were tabulated and winners were announced during the awarding ceremony. For the Men’s Division, Mark Telan was named Division D champion, Henry Batanones for Division C, Pablo Capati for Division B, and for Division A, Jorge Gallent was named winner again (two years in a row) with 70 strokes. The ladies proved their mettle on the course as well, with impressive scores. Grace Montilla was declared the champion for the Ladies Division.

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    Seeing the veterans dominate the course with ease, the juniors were also inspired to win big. In the Kids Division, Paqo Barro proved he was the king of the hill with an impressive 71-stroke score.

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    7 October 2015




    Summer officially rolls in as Reef’s fashion collection featuring Swellular™ Technology debuts with a documentary on the Filipino surfing lifestyle. With the travelling surfer in mind, Reef is presenting its latest men and women’s footwear collection highlighted by the special premier of Surf 7107.



    Before the debut screening of Surf 7017, Reef featured its Rover Collection in head-to-toe outfits, reflective of Reef’s Just Passing Through mentality. Styles are relaxed yet cool, recalling laidback summers and great waves. The footwear highlights Reef Swellular™ Technology which is made up of three distinct layers.

    Reef Philippines Reef Swellular Technology

    First is a super-soft, contoured Swellular foam deck for comfort, then a medium-density Swellular midsole for support and finally, Reef’s signature Swellular high-density rubber outsole.

    “The Outsole is an example of Reef’s commitment to form and function, with tread patterns that mimic lines of ocean waves and ultimate comfort, support, traction, and versatility,” said Carlo Dionisio of Reef Philippines.

    Reef was formed in the early 80’s by Argentinian brothers Fernando and Santi Aguerre. Combining their strong entrepreneurial spirit with their passion for surfing, the brothers built Reef as the top sandal brand in La Jolla, California. Their innovative sandal design, the Striped Smoothy, known for its bold stripes and comfortable foot bed, has become a classic and continues to be a top seller.


    Today, Reef is a worldwide name in surfing that has grown beyond sandals. Reef has become an authentic surf brand offering men, women’s and kids’ innovative footwear and apparel.

    “Reef is a core surf company. We create authentic, comfortable and innovative products intended to inspire the surfer in all of us,” said Carlo.


    Surf 7107-La Union is a documentary produced by Reef that follows Filipino surfers in La Union. The positive impact of surfing in a small town where one of the country’s first surf schools was opened becomes evident. The community thrives as it grows into a tourist destination with surfing as the key attraction.


    There are job opportunities for surfing instructors as schools open, not to mention the related business generated from these activities.


    “Reef is a surf brand that not only cares about surfing and the lifestyle that goes with it, but also cares about the communities it helps and touches through surfing competitions, events, and environmental activities. This is the call to action of this documentary produced and supported by Reef Philippines,” he added.


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  • Oakley Madman & Badman Launch

    28 August 2015
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    Oakley recently launched their polarized Madman and Badman sunglasses from their X-Metal Collectionlast April 16 at the URBN Bar in BGC.  Musician Kessenth Cheng and Oakley brand ambassador Jay Ortega entertained the audience with their set of songs.  Oakley also raffled the much coveted Badman and other Oakley’s bestseller sunglasses to the media.
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    The two new men’s sunglass models have finally arrived in the market, following a highly successful US debut.

    The Oakley Madman is a statement piece from the X Metal collection. These edgy Oakley sunglasses are constructed with a high-modulus, die cast aluminum and a combination of sandblasted O Matter for super lightweight, all-day-wear.
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    As with all models of the X-Metal collection, Madman and Badman carry the industrial design language and durability that distinguishes Oakley sunglasses. Innovative design coupled with cutting-edge materials like lightweight diecast aluminium with O Matter, a durable stress-resistant frame material, highlight the Madman and Badman models.

    The Oakley Badman is from the Oakley X Metal Juliet design. The Badman sunglasses is suited for everyday use. These unique sunglasses are constructed with a combination of sandblasted O Matter with high-modulus, die-cast aluminum with custom engineered spring hinges.

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    High Definition Optics is also integrated into Oakley sunglasses. This is a group of patented technologies that allow Oakley eyewear to meet or exceed the testing standards of the American National Standards Institute for optical clarity, visual fidelity, and impact resistance.

    Both sunglasses feature Plutonite Lens, one of the best materials for optical purity and clarity in eyewear today. They filter out 100% of all UVA, UVB, UVC and harmful blue light, with UV protection derived from the lens material itself, and not just from a coating. Oakley HDPolarized lenses further contribute to sun protection by filtering 99% of reflected glare without the haze and optical distortion that can come with polarized lenses made with conventional manufacturing techniques.

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    Aside from sun protection, Oakley performance eyewear is renowned for protection against high-velocity and high-mass impact. This can be attributed to the unique architecture and advanced premium materials used for Oakley lens and frame combinations.

    And then of course, there’s the Oakley-registered Unobtainium, a soft hydrophilic synthetic material that increases adhesion when wet. Used for earsocks and nose pads, this makes the frame grip better when a wearer perspires.

    All these innovations would be for naught without Oakley’s unique design aesthetic evident in the new Madman and Badman sunglasses.

    Madman gives off a frenetic energy with its roundish lenses, while Badman is its lighter but no less crazy good cousin with a slightly different silhouette.

     “No other eyewear brand comes near in design and innovation with Oakley,” said Carlo Dionisio, Marketing Manager of Factory Pilot for Oakley in the Philippines“Madman and Badman also come in Ferrari limited edition variants so we invite enthusiasts to check out these new Oakley sunglasses now, while they’re available.”

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