News & Updates

  • Reef Escape: Where Will You Go?

    17 February 2017

    Reef is super stoked to announce their newest girls’ collection for summer 2017!



    (Photo: Hailee Steinfeld, Reef Escape Ambassador)


    Reef has always been known for comfort that is why it comes to no surprise that they designed an entire collection with the consumer in mind. They learned that most branded rubber sandals disappoint in the following ways:

    1. Uncomfortable Footbeds
    2. Slippery Outsoles
    3. Quality Concerns
    4. Health/Environmental Issues

    womens_reef escapes print collection

    They heard it loud and clear: Quality is synonymous to durability, and a sense of confidence that sandals won’t break. While basic style is expected, comfort and strength is a huge plus.

    How REEF responded:

    1. A contoured footbed with arch support, heel cupping, and cushion rubber base. Cushion Rubber is a new technology that combines EVA foam with rubber.
    2. Molded anti-sip outsole for traction.
    3. The new oval toe post is sure not to break. They included an all new “washer” that is 50% stronger than before. This stopper is integrated with Teflon, a fluoropolymer, which is water and heat resistant. A TPU strap just makes it more durable than ever!
    4. 100% PVC Free. Environment and people friendly all the way.


    Time to ditch your ordinary rubber sandals for something better. Grab a pair (or two) before summer officially starts!


    Reef Escape is available at:

    Reef Uptown Mall BGC, Reef Trinoma, Reef U.P. Town Center Diliman, Reef Solenad 2, Reef Citywalk Eastwood, Reef Pueblo Verde Mactan Cebu, Reef SM Southmall

    Gforce Mall of Asia, Gforce Newport Resort’s World, Gforce Alabang Town Center, Gforce Harbor Point Subic

    Olympic Village – Alabang Town Center, Ayala Cebu, Robinson’s Place Manila, Robinson’s Pioneer

    DutyFree Fiesta Mall, Fashion Rack Terminal 3, Rustan’s Gateway, Rustan’s Alabang Town Center, Royal Sporting House Robinson’s Manila, Landmark Trinoma, Cinderella Glorietta 3

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  • Reef Free the Sea Movement: La Union

    12 October 2016

    Last September 24 to 25, our weekend warriors had a getaway like no other in one of the country’s hottest surfing destination spots—La Union. Reef, a surf and lifestyle brand known worldwide, and WWF Philippines brought out multitudes in support of their “Free the Sea” movement.

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  • REEF Philippines Takes The Drop In The City to bring #PerfectSummer

    20 April 2016
    041416 Reef_0039

    It was all about summer, surf and sandals as REEF Philippines, a well-known global active lifestyle brand, showed how a perfect summer should be last Thursday, 14 April 2016 in Uptown Mall, BGC.

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  • Peel and Win Promo

    11 February 2016
    Reef Philippines Peel and Win

    We are feeling the love this February!

    Try your luck at our Gforce and O stores and peel away to get exciting discounts on apparel, footwear and accessories. Peel and win now!

    Reef Philippines Peel and Win

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  • Reef Perfect Summer

    11 February 2016
    Reef Philippines Friday

    Get a chance to win 10k worth of Reef items PLUS 10k cash prize!

    We challenge everyone to show us your PERFECT SUMMER in a 15 second or less Instagram video!

    Perfect Summer

    1. Share with us your perfect summer in a 15 second Instagram video.
    2. Use the Hashtag #ReefPhPerfectSummer and#justpassingthrough
    3. Please make sure your profile is in public mode so we can see it and that you are following @Reef_PH
    4. Minimum of 100 likes per video to qualify!

    The winning videos will be based on: 50% on the number likes and 50% by the Reef Team
    1st Prize: 10,000php cash prize + 10,000php worth of Reef Items
    2nd Prize: 5,000php cash prize + 5,000php worth of Reef Items
    3rd Prize: 3,000php cash prize + 3,000php worth of Reef Items

    Announcement of winners will be held in Uptown BGC in our Perfect Summer Event. Everyone who will qualify will be invited!

    Promo starts February 5, 2016

    Good luck and start shooting!

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  • Clearance Sale on Oakley, Reef and Sunglass Haven

    10 December 2015


    We’re having our annual Clearance Sale this weekend! Gear up as we are giving up to 70% off on our eyewear, apparels and accessories. Check out Oakley, Reef and Sunglass Haven items at their lowest prices!

    Cross off your Christmas shopping list in one location.

    When: December 10 -12, 10am-5:30pm

    Location: 8062 JASRA Building, Estrella St., Corner St. Paul Rd, San Antonio Village, Makati City

    2 Clearance Sale_Dec 2015


    location map

    location map

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    7 October 2015




    Summer officially rolls in as Reef’s fashion collection featuring Swellular™ Technology debuts with a documentary on the Filipino surfing lifestyle. With the travelling surfer in mind, Reef is presenting its latest men and women’s footwear collection highlighted by the special premier of Surf 7107.



    Before the debut screening of Surf 7017, Reef featured its Rover Collection in head-to-toe outfits, reflective of Reef’s Just Passing Through mentality. Styles are relaxed yet cool, recalling laidback summers and great waves. The footwear highlights Reef Swellular™ Technology which is made up of three distinct layers.

    Reef Philippines Reef Swellular Technology

    First is a super-soft, contoured Swellular foam deck for comfort, then a medium-density Swellular midsole for support and finally, Reef’s signature Swellular high-density rubber outsole.

    “The Outsole is an example of Reef’s commitment to form and function, with tread patterns that mimic lines of ocean waves and ultimate comfort, support, traction, and versatility,” said Carlo Dionisio of Reef Philippines.

    Reef was formed in the early 80’s by Argentinian brothers Fernando and Santi Aguerre. Combining their strong entrepreneurial spirit with their passion for surfing, the brothers built Reef as the top sandal brand in La Jolla, California. Their innovative sandal design, the Striped Smoothy, known for its bold stripes and comfortable foot bed, has become a classic and continues to be a top seller.


    Today, Reef is a worldwide name in surfing that has grown beyond sandals. Reef has become an authentic surf brand offering men, women’s and kids’ innovative footwear and apparel.

    “Reef is a core surf company. We create authentic, comfortable and innovative products intended to inspire the surfer in all of us,” said Carlo.


    Surf 7107-La Union is a documentary produced by Reef that follows Filipino surfers in La Union. The positive impact of surfing in a small town where one of the country’s first surf schools was opened becomes evident. The community thrives as it grows into a tourist destination with surfing as the key attraction.


    There are job opportunities for surfing instructors as schools open, not to mention the related business generated from these activities.


    “Reef is a surf brand that not only cares about surfing and the lifestyle that goes with it, but also cares about the communities it helps and touches through surfing competitions, events, and environmental activities. This is the call to action of this documentary produced and supported by Reef Philippines,” he added.


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