News & Updates
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Oakley Madman & Badman Launch
Continue ReadingOakley recently launched their polarized Madman and Badman sunglasses from their X-Metal Collectionlast April 16 at the URBN Bar in BGC. Musician Kessenth Cheng and Oakley brand ambassador Jay Ortega entertained the audience with their set of songs. Oakley also raffled the much coveted Badman and other Oakley’s bestseller sunglasses to the media.
(Kessenth Cheng)
(Oakley PH’s brand ambassador, Jay Ortega)The two new men’s sunglass models have finally arrived in the market, following a highly successful US debut.
The Oakley Madman is a statement piece from the X Metal collection. These edgy Oakley sunglasses are constructed with a high-modulus, die cast aluminum and a combination of sandblasted O Matter for super lightweight, all-day-wear.
As with all models of the X-Metal collection, Madman and Badman carry the industrial design language and durability that distinguishes Oakley sunglasses. Innovative design coupled with cutting-edge materials like lightweight diecast aluminium with O Matter, a durable stress-resistant frame material, highlight the Madman and Badman models.
The Oakley Badman is from the Oakley X Metal Juliet design. The Badman sunglasses is suited for everyday use. These unique sunglasses are constructed with a combination of sandblasted O Matter with high-modulus, die-cast aluminum with custom engineered spring hinges.
High Definition Optics is also integrated into Oakley sunglasses. This is a group of patented technologies that allow Oakley eyewear to meet or exceed the testing standards of the American National Standards Institute for optical clarity, visual fidelity, and impact resistance.
Both sunglasses feature Plutonite Lens, one of the best materials for optical purity and clarity in eyewear today. They filter out 100% of all UVA, UVB, UVC and harmful blue light, with UV protection derived from the lens material itself, and not just from a coating. Oakley HDPolarized lenses further contribute to sun protection by filtering 99% of reflected glare without the haze and optical distortion that can come with polarized lenses made with conventional manufacturing techniques.
Aside from sun protection, Oakley performance eyewear is renowned for protection against high-velocity and high-mass impact. This can be attributed to the unique architecture and advanced premium materials used for Oakley lens and frame combinations.
And then of course, there’s the Oakley-registered Unobtainium, a soft hydrophilic synthetic material that increases adhesion when wet. Used for earsocks and nose pads, this makes the frame grip better when a wearer perspires.
All these innovations would be for naught without Oakley’s unique design aesthetic evident in the new Madman and Badman sunglasses.
Madman gives off a frenetic energy with its roundish lenses, while Badman is its lighter but no less crazy good cousin with a slightly different silhouette.
“No other eyewear brand comes near in design and innovation with Oakley,” said Carlo Dionisio, Marketing Manager of Factory Pilot for Oakley in the Philippines. “Madman and Badman also come in Ferrari limited edition variants so we invite enthusiasts to check out these new Oakley sunglasses now, while they’re available.”
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Sunglass Hut Focuses on E-Shopping
Continue ReadingSunglass Hut’s senior director of marketing Todd Borgerson caught up with Adweek at the Omnicom Media Group party on the eve of the Consumer Electronics Show to talk about the tech that’s most exciting to the Luxottica brand. A partnership with Google Glass is underway, and though it hasn’t yet yielded fruit, Borgerson says he has high hopes. He also believes advances in virtual and mobile shopping will help his company market to customers wherever they are—not just in Sunglass Hut locations.
